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Soba Noodle Champion Slurps 399 Bowls in 10 Minutes

Eat your heart out, Joey Chestnut. There's a new super-speed-eater in town, and she means business.

45-year-old Hatsuyo Sugawara downed an incredible number of 399 bowls of soba noodles in just ten minutes at the annual All-Japan Wanko Soba Eating Championship this past Sunday. The noodle queen calls herself a food fighter, and has been coined "the witch".

Two women in traditional attire preparing and serving food, with a focus on a bowl and utensils. According to the Japan Times,

"Sugawara's win was her third in a row since she joined the competition three years ago. Three consecutive wins in the race mark a milestone, the organizer said. Last year, Sugawara ate 383 bowls. Because she was a record holder, tougher rules were imposed — she was given only 10 minutes, while others were allowed to keep eating for 15 minutes.

To a majority of participants, however, 15 minutes were far from sufficient. Some turned pale as they kept on pushing the noodles down their throats, while others frequently jumped up and down, hoping gravity would help."

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